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Mission Zero: Giving Zero F*cks About Black Friday

This upcoming Friday, we encourage you to take part of Mission Zero: Giving Zero F*cks About Black Friday. Every year, fast fashion brands come up with cunning marketing plans to get you to frenzy spend at the expense of the planet. From copying designs to using cheap materials, nothing will stop corporations from grabbing a quick buck.

With Mission Zero, we’re putting our money where our mouth is by aiming for zero sales on the busiest day of the year. To achieve this target, we’re adding a zero to our price tags exclusively for the day. Doing the complete opposite of what other brands are doing is our way of taking a stance against this consumerist sales event. We are not the first to speak against Black Friday, and we hope we won’t be the last. We’re simply doing what we think is right for workers in the industry, our oceans and the planet.

PS: If you’re delusional enough to place an order on our website during our Mission Zero, we’ll donate 100% of the profits to ocean-cleaning efforts.

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